How we started

Founded in 2012 in the heart of New York, Sufi Wine Company began with a singular mission: to create exceptional wine experiences for our discerning clientele. Our expertise lies in the complete design and implementation of new wine products, offering a seamless journey from vineyard to glass. Over the years, we have carved a niche in the industry for our innovative approach, turning traditional winemaking on its head while staying rooted in quality and excellence. We’ve come a long way since our humble beginnings, but our commitment to delivering an unparalleled wine experience remains stronger than ever.


At Sufi Wine Company, our passion for winemaking goes beyond the vineyard; it’s an art form we’ve refined for the ultimate sensory experience. We extend this dedication to quality by offering customized private labels, enabling businesses to elevate their brand with a personalized touch. Each private label wine is meticulously crafted to meet our clients’ unique needs, marrying innovation with tradition in every bottle.


At Sufi Wine Company, craftsmanship is at the heart of every bottle we produce, blending age-old traditions with modern innovation for an unparalleled wine experience.


We thrive in making fine wines that enrich the taste & soul.


Founded in 2012 in New York, Sufi Wine Company specializes in designing and implementing new wine products, setting a standard for quality and innovation in the industry.


At Sufi Wine Company, we’re committed to delivering unparalleled results, offering a curated portfolio of wines that epitomizes excellence from vineyard to glass.


Our vision at Sufi Wine Company is to redefine the wine experience, merging tradition and innovation to create exceptional products that resonate with both connoisseurs and new enthusiasts alike.


Our Timeline


Founded Company

Sam Bhatia, a U.S. Air Force veteran with over 25 years of expertise in sales and operations, founded Sufi Wine Company in 2012. Leveraging his diverse background, Sam has elevated the brand to be a standard-bearer for quality and innovation in the wine industry.``



Mirza Ghalib

In 2015, Sufi Wine Company gained critical acclaim with our private label, Mirza Ghalib wines. This accolade was not a one-off achievement; we've consistently won numerous awards for Mirza Ghalib year after year, affirming our commitment to quality and craftsmanship.




Our success extends beyond our own labels; our clients' private labels have also garnered prestigious awards. Sourced from premier wine regions like France, Spain, South Africa, and Chile, these custom wines further testify to Sufi Wine Company's unwavering commitment to quality and excellence.



Hotels and Resorts

With Sufi Wine Company's Private Label Wine Program, hotels and resorts can effortlessly enhance their brand identity and client engagement. Our custom wines not only elevate the guest experience but also contribute to increased brand loyalty and revenue.


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